Generative Engine Optimization (GEO) for cosmetic & specialty practices
When your patients ask AI who to see, we make sure it says your name.
We get cosmetic dentistry practices cited inside ChatGPT, Perplexity and Google AI answers — then defend that position every month as competitors catch on.
The snapshot shows exactly where AI engines name your competitors and skip you. Free, no call required.
Who does the best dental implants in Austin?
Based on current sources, the most recommended option is Riverside Dental Implants, noted for full-arch cases and a 4.9 patient rating — alongside Austin Smile Studio and Hill Country Dental & Implant Center.
Definition
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of getting a business named inside AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews. Where SEO competes for ranked links, GEO competes for the two to seven business names an AI engine actually speaks when someone asks a buying question. It combines answer-first content structure, fact density, schema signals, Bing indexing and off-site authority.
of informational searches already happen inside AI engines — and the share is growing.
business names per AI answer. If a competing practice holds a slot, someone else lost it.
AI-cited sources overlap with Google's top results. Your SEO does not transfer automatically.
How it works
Three phases. The first one is free and takes us a day.
[ 1 ] Snapshot — free
See where you stand
We run real patient questions like "how much do veneers cost in Dallas" through ChatGPT, Perplexity and Google AI Overviews, and show exactly where competitors get named and you don't. Screenshots included.
[ 2 ] Setup — one-time
Become citable
Full audit, core pages rewritten into answer-first format, schema and Bing indexing fixed, your clinical expertise extracted in one session, first content published — designed and live, not a doc.
[ 3 ] Retainer — monthly
Hold the position
We re-run your question set monthly, report your citation rate against named competitors, publish fresh answers, and defend your slots as rival practices start optimizing too.
Pricing
Two ways to work with us.
A one-time build to make you citable, then a monthly program to keep you cited. Priced separately because they are genuinely different work.
Phase 1 · one-time
Setup Project
$1,500 – $5,000
- [Full AI-visibility audit across the three engines
- [Core pages rewritten into AI-quotable structure
- [Schema markup, Bing indexing, technical foundation
- [Expertise-extraction session — months of content raw material
- [First optimized content designed and published
Top of range includes new landing pages, a brand refresh and a designed blog system.
Phase 2 · monthly
Visibility Retainer
$450 – $1,800 / month
- [Your patient-question set re-run monthly, all engines
- [Citation report vs. named competitors
- [1–6 new answer pages per month, designed and published
- [Technical and freshness signal upkeep
- [Defense when competitors start taking your slots
Three tiers — Maintain / Grow / Dominate. Every tier includes the monthly report: the number either moves or it doesn't.
[ the difference ]
Most GEO shops hand you a doc. We ship the finished thing.
GEO advice is easy to find. Execution is the hard part: someone still has to rewrite the pages, build the schema, design the blog, create the images and actually publish — on brand, without breaking your site.
Worth Finding is run by a designer-developer with 15+ years across branding, UX/UI and web. Everything we recommend, we build: pages designed, content published, visuals included. Your AI visibility and your brand get better at the same time.
FAQ
Questions we actually get.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of getting a business named inside AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews. Where SEO competes for ranked links, GEO competes for the two to seven business names an AI engine actually speaks when someone asks a buying question.
How long does GEO take to show results?
First citation movement typically appears in 4 to 12 weeks, and citation rates stabilize over 3 to 6 months. AI engines need to re-crawl and re-weigh sources, so GEO compounds like SEO rather than switching on like ads. Anyone promising instant AI citations is overselling.
How is GEO different from the SEO we already pay for?
SEO optimizes for ranked links on a results page; GEO optimizes for being named inside the AI answer itself. The two overlap only partially — a top Google ranking does not automatically make an AI cite you. GEO adds answer-first content structure, fact density, schema signals, Bing indexing and off-site authority that AI engines specifically reward.
What does a GEO retainer actually deliver each month?
A monthly GEO retainer covers re-running your patient-question set across ChatGPT, Perplexity and Google AI Overviews, a citation report against named competitors, new answer-formatted content published to your site, technical signal upkeep, and defense when competing practices start winning your answer slots.
How much does GEO cost?
At Worth Finding, a one-time Setup Project runs $1,500 to $5,000 depending on site size and design scope, and ongoing retainers run $450 to $1,800 per month depending on content volume and competitive intensity. The free visibility snapshot shows where you stand before you spend anything.
Who's behind this
Juan Cruz Chacama, founder. Designer and web developer with 15+ years across branding, UX/UI and healthcare/skincare work for US clients, now focused on how AI engines choose which practices to name. Every audit and every page on this site follows the same playbook we sell.
[ free snapshot ]
Is AI recommending you, or the practice down the street?
Get the free visibility snapshot: 20 real patient questions, three AI engines, screenshots of exactly who gets named. Delivered in one business day.
No call required · a person builds it, not a bot